Global studies found 1 in 9 adults suffer from a debilitating bladder condition, Overactive Bladder (OAB). But here in Australia? Barely a whisper. Our job: help Australian’s get a grip on its big wee problem.
Client: Astellas Australia
Vibrant outdoor and social pushed the public to a snackable bladder checker plus content on the causes of and support for OAB.
By capturing visitor data, we could target them with personalised comms
Tailored kits primed the medical profession on OAB and the campaign
